eCaaS - e-commerce as a Service

 

THE SERVICES

• e-commerce as a Service (e-commerce Operations Management)
• e-commerce, digital and strategy consulting services
• Project Management consulting services

THE APPLICATIONS 

• Shopify
• Comestri PIM
• Other 3rd party apps & integrations

 

THE BUSINESS

Ellesse was founded in 1959 by Leonardo "Mantis" Servadio in Perugia Italy. Throughout the 1970’s and 1980’s, Ellesse gained a reputation for combining sportswear functionality with street level fashion styling. It was one of the first sportswear brands to feature their logo prominently on the outside of their garments. The UK casuals adopted the brand in the 1980’s as premium sportswear took off across British lad culture. The Ellesse Brand operates under license to the Publicly listed Accent Group.

The Objectives

Ellesse required a range of operational, e-commerce, digital marketing, strategy and project management expertise over an 18 month period whilst they navigated significant growth in Australia. Activities included:

  • Ensuring Channel Performance KPIs are in place and managed ongoing

  • Driving opportunities to increase revenue

  • Driving opportunities to reduce operational expenditure

  • Driving opportunities to improve customer experience

  • Ensure any website operational incidents are dealt with in a timely fashion

  • Work alongside other teams on customer facing and other business/operational projects

  • Identify current channel objectives and assessing performance against objectives

  • Manage e-commerce technical architecture and support structure, including all 3rd party service providers and performance contracts

  • Manage daily operations required to run the e-commerce channel, including mgt reporting, managing issues & risks within the channel

  • Manage progress against Strategic Plan

  • Digital marketing and branding initiatives alongside agencies and in-house team

The expertise provided by it works:

  • Access to technical skills and experience when needed

  • Access to established and proven set of channel KPIs and Metrics

  • Access to proven strategies to improve profitability

  • Access to experience in the following critical areas:

    -e-commerce Channel Management

    -Brand Marketing

    -Technical Project Management

    -Operational Change, Configuration and Release Management

    -Business Analysis, Testing and remediation

    -Digital Marketing, Analytics and Reporting expertise

    -System Performance and Availability Management

  • Access to information on latest services and solutions

  • Access to strategic planning and project management expertise as required

The Outcome

Working alongside the Ellesse leadership team, the it works team were able to ensure continuity in channel operations, maintain online channel growth targets were met and helped the Ellesse team drive the successful implementation of key e-commerce initiatives over the course of a very challenging trading period.