eCaaS - e-commerce as a Service

 

THE SERVICES

• e-commerce as a service
• e-commerce strategy
• Shopify

THE APPLICATIONS 

• POS Swing Tag
• Other 3rd party apps

 

THE BUSINESS

Founded in 1999, Industrie is an Australian men’s clothing institution. Their focus is on producing modern, practical, affordable and instinctively masculine clothing for every man. Industrie now has over 112+ retail stores across Australia & NZ as well as concession locations in Myer.

The Objectives

In the absence of a Head of Digital, Industrie required a range of operational, e-commerce, marketing, and strategy expertise to carry them over a 3-month period whilst they recruited in-house expertise;

  • Actively leading all BAU, daily operational and short-term tactical aspects of the e-commerce channel

  • Ensure that channel performance levels and sales budgets are met through peak trade

  • Accountable to the Industrie senior executive for all aspects of the channel in the absence of a Head of Digital

it works offer these services to businesses of varying shapes and sizes and is aptly named “e-commerce as a Service” or eCaaS.

The expertise provided by it works:

  • Access to technical skills and experience when needed

  • Access to established and proven set of channel KPIs and Metrics

  • Access to proven strategies to improve profitability

  • Access to experience in the following critical areas:

    - e-commerce Channel Management
    - Brand Marketing
    - Technical Project Management
    - Operational Change, Configuration and Release Management
    - Business Analysis, Testing and remediation
    - Digital Marketing, Analytics and Reporting expertise
    - System Performance and Availability Management

  • Access to information on latest services and solutions

  • Access to Strategic Planning expertise as required

The Outcome

Working alongside the Industrie executive, the it works team were able to maintain continuity in channel operations, ensure the online channel continued to trade incident free over the course of 3 months, and managed the successful implementation of key e-commerce initiatives that were already under way.

Our remit included:

  • Identifying current channel objectives, resources and assess performance against objectives during peak trade

  • Reviewing digital marketing plans, current activities, and performance, and identify areas for immediate improvement

  • Accountable for agencies and their performance/deliverables

  • Reviewing daily operations required to run the e-commerce channel, including management reporting, identifying current issues and risks within the channel

  • Reviewing channel measurement and reporting structure with key stakeholders