Digital Strategy

THE SERVICES

• e-commerce Discovery, Assessment and Strategy
• Financial Forecasting

THE APPLICATIONS 

• Magento 2 ecommerce platform
• INFOR M3 ERP
• CEGID Y2 POS

THE BUSINESS

SHEIKE is a proudly Australian owned and operated women’s premium fast fashion apparel retailer with over 40 stores nationally including an online store. Now over 40 years strong in the apparel market, SHEIKE continues to grow from strength to strength living by its moto that “life’s too short to wear boring clothes”.

The Objectives

Sheike required a combination of e-commerce, digital marketing and strategy expertise to produce an informed, collaborative, and relevant digital strategy that would profitably grow sales from the online channel. Focus of the crafted strategy was across the following areas;

• Assessing opportunities to sustainably increase revenue

• Assessing opportunities to reduce operational expenditure

• Assessing opportunities to improve the customer experience

• To encapsulate all changes within a strategic plan that delivers sustainable and incremental benefits

The basic building blocks of our uniquely crafted strategy were to understand:

• Demand: A plan that brings more qualified traffic to the site

• Supply: A plan that seeks to improve both the conversion rate and items per order for every transaction

• Profitability: A plan that seeks to optimise the cost to generate that demand and the cost to service it

The expertise provided by it works:

Expertise provided by it works included e-commerce strategy creation and evaluation and financial subject matter expertise via our team of senior retail consultants. Reviewing their existing solution architecture vs desired future state requirements.

The Outcome

Working alongside the Sheike senior leadership team, it works was able to deliver a concise and substantiated strategy, which informed a roadmap and program of work that would enable the organisation to deliver a set of agreed outcomes.

 Engagement Deliverables:

• Production of an Online Channel 12 Month Financial Plan including a plan around OPEX reduction

• Production of a Customer Acquisition and growth strategy

• Production of a People and Capability Assessment

• Full review and assessment of current digital marketing initiatives

• Full review of digital tech stack for appropriateness and a future state technology plan to support strategy and growth

• Full review and assessment of reporting and BI

• Production of a tactical plan to address immediate areas for improvement

• Production of a Strategic Plan to improve customer experience, improve the current tech stack, increase revenue and decrease costs

• All documents presented to the Board in a round table session.