Introducing The Real Tale Report.
Rebooting the ‘mystery shopper’ model for the digital retail era.
The reality:
retail has shifted for good.
Online shopping continues to accelerate beyond all expectations.
Online customers are more active and engaged than ever before.
COVID-19 has only accelerated this change, driving consumers indoors and onto their laptops and phones.
It’s forcing retailers to become more creative and technically expert to win customers.
The challenge:
How can you judge how you’re performing at online retail?
Are you good? Are you woeful? How would you know?
What would be the most useful tool that would bring clarity?
The solution:
The Real Tale Report.
A comprehensive audit of your online customer experience that ranks your performance against the competition.
Our 3-stage methodology:
1. Mystery Shopping
Over 50 retail brands assessed - including yours
Across a broad range of devices, locations and times
End-to-end evaluation: from initial browsing through to ease of returns
Objective, measurable and quantifiable results
2. Data Collection
Over 200 different quantitative and qualitative data points
Scrutinises site speed; search and filters; product information; cart, checkout and payment options; user accounts; delivery; packaging and brand; returns; customer service; loyalty offering; and communications
Measures that matter as defined by experts in this space
3. Regular Comprehensive Reports
Data is converted to scores, plotted against our proprietary assessment framework
Standardised methodology ensures meaningful and objective comparisons brand-to-brand and month-to-month
Commentary provides context and recommendations
Opportunity prioritization so you know what to do first
See how your brand performed in the next issue of The Real Tale.
• Choice of annual subscription or purchase individually
• 50+ page report delivered as pdf
• Access your competitors’ raw scores and data as well as your own
• Track changes over time – yours and your competitors’
• Full customer-centric data plus scattergraph formats
• Qualititative and quantitative information
• Discounts on multi-brand subscriptions
– 4 Reports –
Annual Subscription
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Only your scores and raw data
$3,999 + GST
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Yours and your competitors’ scores and raw data
$4,999 + GST
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– 1 Report –
Individual Reports
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Only your scores and raw data
$1,099 + GST
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Yours and your competitors’ scores and raw data
$1,999 + GST
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Like to buy for multiple brands?
(i.e. multiple brands within your business)
• 2nd Report = 10% discount
• 3rd Report = 15% discount
• 4th Report = 20% discount
• 5th Report = 25% discount
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Like to order a bespoke report?
We can tailor reports to reflect your particular focus.
• Price on application
Download a sample The Real Tale Report.
Hear the latest episode of The Real Tale podcast.
